My brother is a web developer who lives down south. He’s doing so well that he’s starting up a Limited company to be his own boss: Daft Apeth Industries, a name he’s been using for years. Naturally knowing what I do, he called up and said I could help with his branding.
Starting out, I drew both humoured chimps in flat caps and self-closing HTML tags with hammers. Here are the neater ones:
Brother liked the font on the latter, and the ape on the former. The feedback was “make him less goofy and more angular”, in black and white or one-colour (clearer and saves on print costs)…
Stripping it back to the outlines, I challenged myself to re-draw the Apeth without using the Convert Anchor Point Tool (I love that little hollow cursor). Only straight lines. The result wasn’t too shabby…
