This week, I present two catalogue layouts, made while practicing. The first one (Moulin Rouge badges) is a single right-hand A4 page, while the second (Terry Pratchett books) is an A5 2-page spread.
A few things I have learned while working on these:
- It’s amazing how much more artboard you have working in print.
- I now completely understand Bleed and Slug.
- Products in the outer corners of a spread get the most attention.
- InDesign’s colour managed system is a bit tricky.
- Although LAB is not a bad alternative to HSB.
- Adobe Acrobat can’t export anti-aliased images.
- My printer is still terrible and a liar.
Alright, have a looksie. Click to visit the larger versions, of course.
The badges one:
…and the books one:
p.s. It’s “Catalogues” because that’s the British spelling.
A Wednesday update – weren’t expecting that, were you?
It’s back to designing this week; Illustrations have had a good run for a bit.
Bradford University has a Student Union that puts on plenty of events. While their website and posters are vibrant and full of colour, they make me feel a bit ill with their colour choices and production values.
So, my latest target: The 2010 “Jailbreak” logo and poster. This is what was plastered up all over campus:
And, well, this was my reaction:
My revamped (and unofficial) result is below…
…perhaps I went a little overboard with the brown, which could detract from the poster’s attention-grabbing power from a distance. It does have meaning though – It’s a deliberate callback to the look of those old sailor’s maps (like the ones pirates used) and the old wanted posters (think Westerns and Oh Brother, Where Art Thou?). It also allows people to focus on the information over it, nicely prison themed.